What We
Do
01
Product Design
Design process
Idea Generation and Research
In this stage, the basic idea of the product is conceived through market research, user needs analysis, and competitive product analysis. By understanding customer needs and trends, the initial concept is developed.
Design and Prototype Development
Based on the conceived idea, the actual design is carried out. Through sketches, CAD modeling, etc., the product’s form and function are specified, and an initial prototype is created to identify areas for improvement through experimentation and testing.
Final Design and Production Preparation
The final design is confirmed by reflecting the results of the prototype testing. Subsequently, technical specifications for production are organized, and collaboration with manufacturers is established to prepare for mass production. In this stage, quality control and cost efficiency must also be considered. These steps ensure that the product is successfully prepared for market launch.
02
Digital Experience
UX design
User Research
User research is the process of understanding users’ needs and behaviors. Through this, designers can identify the requirements, preferences, and pain points of their target users. Various methodologies (such as interviews, surveys, and observations) are used to collect and analyze data to set the design direction.
- • Qualitative Research
- • Quantitative Research
- • User Personas
- • User Journey Mapping
- • Usability Testing)
Information Architecture
Information architecture refers to the systematic organization of content and functions. It involves designing menus, categories, and navigation to help users easily find and understand information. This plays a crucial role in enhancing the user’s navigation experience and improving the usability of the product or service.
- • Marketing Research
- • Positioning
- • Messaging
- • Portfolio Architecture
- • Persona/Segmentation
Interaction Design
Interaction design is the process of designing how users interact with a product. It includes elements that users directly manipulate, such as buttons, links, and animations, and aims to provide an intuitive and seamless user experience. It is important to continuously improve the interface by incorporating user feedback during this process.
- • Persona/Segmentation
- • Positioning
- • Marketing Research
- • Messaging
- • Portfolio Architecture
03
Advertisement
Branding and AD Design
Visual Elements
The visual elements of an advertisement include images, colors, fonts, and layouts. These elements play a crucial role in attracting consumers’ attention and effectively conveying the message.
- • Marketing Research
- • Messaging
- • Positioning
- • Persona/Segmentation
- • Portfolio Architecture
Message
The core message of an advertisement is the information or emotion that it aims to communicate to consumers. This message should be concise and clear, structured in a way that is easily understandable for the audience.
- • Persona/Segmentation
- • Positioning
- • Marketing Research
- • Messaging
- • Portfolio Architecture
Target Audience
Advertisement design should be created with a specific target audience in mind. By considering factors such as consumers’ age, gender, and interests, the design and message can be adjusted to create an effective advertisement.
- • Marketing Research
- • Positioning
- • Messaging
- • Portfolio Architecture
- • Persona/Segmentation