Composition refers to how visual elements are arranged in a design. It involves balancing, contrasting, proportioning, and directing the viewer's attention to create an organized and harmonious layout. Effective composition makes it easier for the viewer to understand the design and focus on the key elements.
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Color
Color is a powerful tool in design for evoking emotions and creating atmosphere. It can communicate specific feelings or messages and enhances the visual appeal of the design. Color harmony and contrast can emphasize important areas or create a sense of unity throughout the design.
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Typography
Typography is the art of arranging type, considering factors like font style, size, spacing, and line length, to make the text visually appealing and effective. Good typography improves readability and ensures that the message is communicated clearly, while also contributing to the overall mood and style of the design.